Social Media and Digital Marketing Level 3 & Sales and Telesales Level 3

Social Media and Digital Marketing Level 3 (Level 4 in development)
An 15-month apprenticeship featuring marketing and communications training in developing social media resources and communications; devising, organising digital marketing functions. Training is for those wishing to move into social media and digital marketing roles and also includes the monitoring and assessing the value of campaigns and their impacts. The apprentice will receive regular, interactive face to face coaching in all aspects of social media and digital marketing activities. assessments will be made using case studies, campaigns, work based reports, presentations and pitches and data analysis projects. A personal tutor will make regular visits to the workplace to supervise learning goals and meet with their line manager. Online learning materials will be available to reinforce all coaching and training. Progression is possible onto Leadership & Management at level 4 & 5.
Who is it for?
A marketing and communications person can work in a range of business environments The job role is varied according to the nature of the products and services involved in the business. This enables an apprentice to apply their generic skills in a variety of scenarios. Developing interest in the company and its activities may be further enhanced through the effective use of social media. This programme explores the various methods of gathering information and data, developing and shaping the subsequent products and services according to the intelligence received and then informing and announcing this through an innovative range of digital and social media platforms. Candidates are likely to have an existing background in marketing and promotion, and are looking to develop techniques, skills and knowledge to embrace digital and social media environments.
Additional information summary
Entry
An employee apprentice at this level is likely to have a level 3 qualification in a related field and an appropriate level of experience gained in a professional environment over an agreed period of time.
Duration
The minimum duration for this apprenticeship is 15 months.
Level
This apprenticeship is level 4.
Maths and English
Alongside the apprenticeship, apprentices are encouraged to continue to develop their maths and English competence and work towards achieving they next level according to what they have completed before.
Professional Trainers and Mentors
During their training, each apprentice will be assigned a designated Trainer by Skills Republic. The trainer will deliver a series of coaching and training sessions to support the apprentice through a programme of assignments, projects, presentations, case studies, campaigns and tasks. Regular visits will also be made to the workplace to monitor the progress of the apprentice and their work, and also gain feedback from their line manager. The apprentice will receive additional mentoring where required to supervise their progress against their assessment and training goals. The apprentice will also have access to online learning materials to reinforce face to face training.
Sales and Telesales Apprenticeship Level 3
A 12-month apprenticeship featuring knowledge and skills training and coaching (including Maths and English) for those aiming to work as part of sales or telesales team. The apprentice is assigned a designated trainer who will deliver a series of coaching sessions contextualised to the job role and its environment to build the level of knowledge and skills required. They will also visit the apprentice, and their line manager, in the work place, to monitor progress and gain feedback on performance as appropriate. The trainer will be available to coach, mentor, and provide advice. The apprentice will also have access to online learning materials to support their progress. The apprentice receives an independent End Point Assessment to confirm their skills and capabilities.
Who is it for?
A Sales/Telesales employee can work in a range of environments across the business and hospitality sectors.
The job role will require good levels of self motivation, planning and organisation and the ability to communicate with potential customers or clients. This may be face to face or using telephone and social media to announce opportunities and motivate the consumer to buy.
The job role requires excellent communication skills and the ability to be able to point out the benefits of the products or services involved in the sale. A key part of the role is communicating and developing customer relationships and having clear strategies for driving sales. It may also be about recognising when a guest needs something and being able to advise them on what their best option might be. The role may also require the employee to work as part of a wider team and understand how these team dynamics need to support one another. Good salespeople are excellent self starters, powerful communicators and have a talent for negotiation too.
Additional information summary
Entry
An employee apprentice at this level is likely to have a level 2 qualification or an appropriate level of experience gained in professional sales environment over an agreed period of time.
Duration
The minimum duration for this apprenticeship is 12 months.
Level
This apprenticeship is level 3.
Maths and English
To complete the apprenticeship the apprentice must pass level 2 English and Maths (or have the appropriate exemption certificate) and work towards and attempt the next appropriate level before undertaking their End Point Assessment.
End Point Assessment
To achieve this apprenticeship, the employer, training provider and apprentice will agree when the apprentice is competent and ready to undertake an independent end point assessment.
Professional Trainers and Mentors
During their training, each apprentice will be assigned a designated Trainer by Skills Republic. The trainer will deliver a series of coaching and training sessions to support the apprentice through a programme of assignments, projects, presentations, case studies and tasks. Regular visits will also be made to the workplace to monitor the progress of the apprentice and gain feedback from their line manager. The apprentice will receive additional mentoring where required to supervise and monitor their progress through their assessment and training goals. The apprentice will also have access to online learning materials to reinforce face to face training.